Redfin has now opened up shop in the Corona, Murrieta, Temecula and Chino areas of California’s Inland Empire region, offering sellers and buyers in those areas direct access to Redfin agents, the technology-focused brokerage announced today.

The launches bring the total number of major markets that Redfin has expanded to this year to five. So far this year, Redfin has set up operations in Miami, Fort Lauderdale and West Palm Beach in South Florida; Houston, Texas; New York City’s Bronx borough; and Raleigh and Charlotte in North Carolina.

“Southern California customers love Redfin, and the feeling is mutual,” said Scott Nagel, Redfin’s president of real estate operations. “We are thrilled to offer even more Californians the opportunity to get to know Redfin agents and experience our service firsthand with this expansion to the Inland Empire.”

In addition to providing in-depth multiple listing service-sourced data to consumers, Redfin’s model stands out from many brokerages due to its agent-compensation structure. Redfin agents are salaried employees who don’t earn commissions, but receive bonuses based on customer satisfaction.

Seller’s agents charge a 1.5 percent commission, as opposed to the traditional 3 percent, and brokerage also offers rebates to sellers and some buyers, Redfin says.

What do you think of Redfin’s compensation model?  


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