Apple shows it can still innovate

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

In my last article (Google ups the ante with new products, updates) I broke down the updated product line announced at the annual Google I/O event. Despite a super long program and a couple of awkward moments with Google’s co-founder and CEO, Larry Page, the event was well executed and demonstrated the company’s commitment to focus and innovate. Apple got its turn this week. The company kicked off its annual Worldwide Developers Conference (WWDC) and unveiled a plethora of new products including new operating systems for both mobile and desktop. Let’s jump right in and take a look at some of the key announcements and what they mean for real estate pros. The keynote opened with a short, animated video that emphasized Apple’s high-tech, high-touch approach to designing products. This was a common theme throughout the event. Tim Cook, Apple’s CEO, took the stage and addressed the competitive landscape by focusing on the company’s strengths: sales, usage and customer s...