Brokerage

Coldwell Banker awards Manhattan franchise to Bellmarc Group

Company has 600 agents in seven offices

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The Bellmarc Group -- one of the largest residential brokerages in Manhattan, with 600 agents in seven offices -- has joined the Coldwell Banker franchise system, the companies said today. Owners Neil Binder, Anthony DeGrotta and Larry Friedman will now do business as Coldwell Banker Bellmarc and Coldwell Banker AC Lawrence. Neil Binder Binder co-founded Bellmarc in 1979, and the company expanded into Manhattan residential rentals in 2012 with the acquisition of AC Lawrence Real Estate LLC. The owners of that company, DeGrotta and Friedman, joined Binder in forming a new umbrella company, The Bellmarc Group. Budge Huskey, president and CEO of Coldwell Banker Real Estate LLC, said in a statement that the franchisor "took great care in identifying the right company to award a Manhattan franchise." "As a leading international brand, it's an incredibly important city for us," Huskey said. Coldwell Banker chose The Bellmarc Group, he said, because of the relationships its pr...