Market Leader introduces filtered mail marketing tool

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Marking the latest addition to its customer relationship management (CRM) software, Market Leader has equipped its CRM tools with a feature that enables users to launch direct mail marketing campaigns that can target consumers based on criteria including ZIP code, demographics, home values and length of time in a home. The feature will allow agents to avoid the high costs usually associated with direct mail campaigns that stem from typically having to blanket a neighborhood with mail, Market Leader said in a statement. "For 13 years, Market Leader has been delivering innovations that enable real estate professionals to successfully grow and manage their businesses," Market Leader CEO Ian Morris said. "We're excited by this latest enhancement to our software that helps our customers cost-effectively generate leads and build their brand all with just a few clicks." The addition follows two other software upgrades that Market Leader has recently introduced. In May, the company de...