Here come the machines. It may sound like science fiction, but it’s not. Robots are about to be everywhere, including real estate. And with all due respect to my humble Roomba, this new crop of ‘bots is going to change everything.
After nearly a decade of selling real estate, Seth Siegler decided to switch gears. Motivated by the desire to help other agents and small brokerages improve their own websites to look "as good or better than the big guys," he started developing tools to improve the quality of the search experience on agents’ sites.
His mission: Arm those agents with sites that meet the expectations of homebuyers used to the look and feel of a large franchise site or a national portal like Trulia or Zillow.