Technology

Homes.com integrating Imprev marketing center into Homes Connect

'Premier' clients will get free access

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Homes.com says it will provide its "Premier" clients with free access to a marketing center powered by Imprev Inc. that will integrate into Homes Connect, Homes.com's integrated customer relationship management and marketing platform. The Imprev-powered marketing center will allow Homes.com’s clients to use desktop, laptop or tablet devices to design "unlimited, professional-quality" marketing materials, including fliers, postcards, brochures and business cards, and share finished marketing pieces through social networks to increase listing visibility and boost engagement. "Providing our clients with professionally designed marketing pieces quickly allows real estate professionals to focus on what is important -- selling real estate," said Brock MacLean, executive vice president of Homes.com, in a statement. The partnership with Imprev "demonstrates our commitment to bringing our clients industry-leading technology." Bellevue, Wash.-based Imprev announced last month that it...