Move names Barbara O’Connor chief marketing officer

Former Yahoo exec spearheaded 'Find It First' marketing campaign

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York operator Move Inc. has named Barbara O'Connor -- a former Yahoo executive who joined the company last year -- chief marketing officer. Barbara O'Connor O'Connor will continue to oversee Move's marketing efforts, including's aggressive "Find It First" brand campaign, which portrays the timeliness, accuracy and completeness of the site's listings as giving its users a competitive advantage over buyers searching for homes on purportedly less reliable third-party websites. The campaign is one of several initiatives in recent months aimed at clawing back market share that has lost to competitors Zillow and Trulia. Along with leading marketing initiatives, Move said O'Connor will supervise Move's business-to-consumer and business-to-business marketing communication teams for its brands and websites. "Since joining our team in 2012, Barbara has been truly instrumental in strategically creating and executing our marketing efforts at Move, esp...