Realtor.com has released version 5.0 of its mobile real estate app for iOS and Android, which allows users to share listings on social media channels including Facebook and Twitter, view higher-resolution photos, and access shortcuts using a new menu.
Mobile users can also view listings in a new photo gallery tab, and see listing photos without leaving search results.
“Our world is constantly becoming more connected, so being able to add a social element to our app for users to share their real estate journey with friends and family was an absolute must in our development,” said Scott Boecker, chief product officer at realtor.com operator Move Inc., in a statement. “The realtor.com app allows users to share the experience of buying and selling a home and get feedback they desire while easily navigating the market.”
Launched in 2009, the realtor.com mobile app accounted for nearly 50 percent of all listing detail pages viewed during the first quarter of 2013, the company said.
Realtor.com has taken aggressive steps this year to reclaim market share it has lost to competitors Trulia and Zillow.
In March, realtor.com rolled out a newly designed website and branding as well as a marketing campaign aimed at contrasting the accuracy of the site’s listings, which come directly from MLSs, with listings data on competing sites, which often come from multiple sources.
In April, the company introduced what it claimed was the first feature in a mobile app to offer school-boundary search.