MLS & Associations

Realtors lose bid to throw out rival application for ‘.MLS’ domain

Registry service based in Ireland would make .MLS available 'to all registrants'

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An arbitration panel has rejected a plea from the Canadian Real Estate Association to throw out a competing application for a .MLS top-level domain on the grounds that “MLS” is a generic term in English-speaking countries. Last year, CREA -- the National Association of Realtors’ counterpart in Canada -- applied to the Internet Corporation for Assigned Names and Numbers (ICANN) to create and manage a new .MLS top-level domain. CREA's application has the backing of the MLS Domains Association, a nonprofit group of 55 U.S. multiple listings services representing more than 600,000 agents and brokers. In early 2011, ICANN, which manages the Internet’s domain name system, launched a process to allow the creation of potentially hundreds of new top-level domains. Examples of top-level domains common today include ".com" and ".org." If ICANN approves a ".MLS" top-level domain, CREA and the MLS Domains Association want CREA to be in charge of managing it. Consumers, the groups ...