Technology

The ultimate sales pitch

Presentations of the future will boast high production values

The CurveScreen was set and calibrated. The wide sweeping arc of digital fabric covered one end of the room. When the projection appeared on it, the angles created an encompassing three-dimensional effect. In front of the CurveScreen John Kestemeyer practiced his presentation. It was a simple run-through -- he'd received the script a few days ago and had relentlessly rehearsed it. This was just the final tech run. The medians -- people who had been attracted to the presentation event via a variety of location and social signals -- would begin arriving in an hour and a half. John Kestemeyer's presentation was a flawless and breathtaking description and promotion of a new piece of business hardware developed in the Korean print farms. As with all of John Kestemeyer's shows, the technology was easy to use and inexpensive, and would dramatically improve the businesses of the medians who took the time to come to his show or talk about it in the Chatter. The visual effect of John...