Brokerage

Help-U-Sell rolls out real estate market stats tool

Brokers can use Market Sketch to generate and incubate leads, franchisor says

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Flat-fee real estate franchise company Help-U-Sell Real Estate has launched a tool that offers homebuyers local, real-time housing market statistics using data sourced from multiple listing services. "Market Sketch" displays information such as median list prices, average square footage, days on market, and total inventory for a selected city, time frame and listing type, the Sarasota, Fla.-based franchisor said. Homebuyers can also compare the number of properties sold per month and the median price per square foot, among other information, through charts. Partial screen shot of a Market Sketch for the Honolulu market Help-U-Sell franchisees can use Market Sketch as a lead generation tool by requiring registration to access the most recent market statistics and to receive a monthly Market Sketch via email. They can also use it as a lead incubation tool by sending drip emails to buyer and seller prospects, Help-U-Sell said. The tool includes written sections explaining th...