When it comes to product design, software companies are often guilty of overlooking one demographic in particular: lefties.

But Wise Agent wants to change that. The real estate software provider has just debuted lefty-friendly functionality for its customer relationship management application.

The feature works by switching checkboxes for its call-list tool from the right rail of the app to the left rail, making it easier for lefties to manage their calls.

Wise Agent CEO Brandon Wise said that company developers hatched the idea after walking by a store called “Lefty’s” while touring San Francisco during their stay there for Real Estate Connect.

Realizing that tweaking the app’s design to accommodate lefties would be a cinch, they set to it, Wise said.

“It was quick,” he said. “I don’t know if it was an hour or three, but it was quick.”

Wise said the feature aligns with Wise Agent’s come-on: a devotion to product design and support that enables it to serve clients without the baggage associated with some other agent tools, or, as Wise put it, “everything that people don’t like about the other guys.”

Wise claims Wise Agent is the only real estate tech company to offer 24-hour, seven-day-a-week customer service. Its focus on integration with other products like Rapportive, MailChimp, DocuSign and Happy Grasshopper is another staple of the company that sets it apart and renders it “the mother ship” of broker tools, he said.

Are you a left-handed agent? Would software designed for lefties help you? Let us know in the comments below.

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