Marketing

How to hit 1,000 households with your brand for $100

#madREskillz: Broker 'shocked' many agents don't know about direct mailing service

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Editor's note: This post explores a marketing tactic submitted by broker Brian Kim, the most recent winner of #madREskillz, a weekly Inman News Twitter competition. Every Thursday, Inman News invites real estate professionals and companies to tweet offbeat marketing tricks using the tag #madREskillz. After reviewing the submissions (and retweeting many in the process), we select two finalists and put them to a vote on Facebook. Then we feature the winner in a story. If someone told you, you could wiggle your brand into 1,000 households for $100, would you believe them? Agent Brian Kim of Group BK, a real estate team part of Edgewater, N.J.-based broker Group Twenty 26, said he only has to drop a dime to cover all costs associated with pushing a marketing flier to one household. Winner of the latest #madREskillz, Kim said he pulls it off by selling ad space to local businesses on the back of his marketing fliers and then sending those fliers through a discount mailing servi...