Imprev integrates Google Plus, Pinterest into marketing platform

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Real estate marketing software firm Imprev Inc. has updated its mobile marketing platform to provide Google Plus and Pinterest integration. Imprev's marketing center allows agents to create broker-branded mobile-optimized marketing items like fliers, virtual tours, postcards and brochures and share them through a variety of channels, including email, a stand-alone website, Facebook, Twitter, PDF and now Google Plus and Pinterest. "Smart agents are aggressively using social-media sites in order to engage buyers and sellers," Imprev CEO Renwick Congdon said in a statement. "Integrating Google+ and Pinterest into our marketing platform ensures our customers can easily post to the most popular social sites." Imprev client Prudential Northwest Properties has moved over to the new platform. The Portland, Ore.-based brokerage, owned by HomeServices of America, is one of nine Prudential-affiliated brokerages transitioning this fall to the HomeServices franchise brand, Berkshire Hat...