Susana Murphy, the founder and CEO of Plymouth, Mass.-based ALANTE Real Estate, began her career in real estate in 2005 after owning marketing and recruiting firms where she honed her skills as a creative marketer and an aggressive negotiator.

Murphy is regarded as one of the best Realtors in the South Shore real estate market, known for her contagious passion and laser focus on customer service and communication.

Murphy founded ALANTE Real Estate to better serve her clients using the latest technology, without forgetting that “old-fashioned” values like professionalism and morals still matter.

Hear what she has to say about “Building a world-class brokerage operation.”

Susana Murphy on “Building a world-class brokerage operation” (2:37).

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