Technology

BombBomb rolls out RPR integration

Video marketing software provider allows agents to import RPR market reports

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SAN FRANCISCO -- Video email marketing software provider BombBomb has unveiled a feature that lets agents import market reports that they generate in Realtors Property Resource into BombBomb so they can more efficiently distribute the reports to contacts. BombBomb offers software that lets users create, send, and track the results of traditional emails and video emails. The company is one of six enrolled in the National Association of Realtors’ "tech accelerator" program, REach. RPR is a NAR subsidiary that collects national, regional and local data that allows all NAR members to access property and market trend information for more than 160 million U.S. properties. In markets where RPR has partnered with MLSs, users also have access to active and sold listing data through RPR that can be used to generate reports and property valuations for clients. To use the RPR integration, BombBomb users must generate a unique email address on BombBomb that wraps together BombBomb contac...