SAN FRANCISCO — Video email marketing software provider BombBomb has unveiled a feature that lets agents import market reports that they generate in Realtors Property Resource into BombBomb so they can more efficiently distribute the reports to contacts.

BombBomb offers software that lets users create, send, and track the results of traditional emails and video emails. The company is one of six enrolled in the National Association of Realtors’ “tech accelerator” program, REach.

RPR is a NAR subsidiary that collects national, regional and local data that allows all NAR members to access property and market trend information for more than 160 million U.S. properties. In markets where RPR has partnered with MLSs, users also have access to active and sold listing data through RPR that can be used to generate reports and property valuations for clients.

To use the RPR integration, BombBomb users must generate a unique email address on BombBomb that wraps together BombBomb contact lists and then paste that email address into the “Delivery method” box on RPR’s market reports page and click “Get Report.”

Agents may then access the report in BombBomb, edit or add video to it, and fire it off to the already-specified contacts. To learn more about the integration, visit BombBomb to view a tutorial.

“The only way to get a report out of RPR is by downloading it or by sending a link to a downloadable PDF,” said BombBomb CEO Conor McCluskey in announcing the integration at a tech panel at the Realtors Conference and Expo in San Francisco. “We’re building a workflow for you.”

BombBomb already directly synchronizes with customer relationships management system Contactually and video software provider WellcomeMat.

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