NeighborCity hits Move with cease-and-desist letter over ‘AgentMatch’ tool

Trademark infringement, potential patent infringement alleged

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel's new agent matching tool is not yet out of beta, but has nonetheless attracted the attention of at least one competitor, American Home Realty Network Inc., which operates real estate listing portal and agent ratings website, has sent operator Move Inc. a cease-and-desist letter alleging Move's "AgentMatch" tool infringes on NeighborCity's trademark registration of the term "Agent Match" and that the tool itself potentially infringes on a patent application filed by NeighborCity in 2010. NeighborCity has a similar tool, also called "AgentMatch," that serves up agent recommendations based on transaction data. In its cease-and-desist letter, the company demanded Move stop using the term "Agent Match" in association with the marketing, sale, distribution, or identification of its products or services. "Upon visiting the site, it is astonishing to see that not only is the site infringing our registered mark, but that ...