Top listing portals continue to pull away from the pack

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Dive into the latest Technology affecting RE, July 17, 2018

The top online real estate sites continue to capture more and more market share, with the five most popular listing sites -- Zillow, Trulia, Yahoo Homes, and -- hogging 38.99 percent of all traffic from desktop computers in October, according to Experian Marketing Services data. That's just a hair less than the share of traffic commanded by the top 10 real estate websites in July 2012 (39.93 percent). October 2013 traffic to real estate sites from desktop computers  Rank Website Market share Total visits 1 Zillow 14.49% 53.5 million 2 Trulia 8.16% 30.1 million 3 Yahoo Homes 6.78% 25.0 million 4 6.72% 24.8 million 5 2.84% 10.5 million Source: Experian Marketing Services Yahoo Homes overtook for the No. 3 spot in October, continuing the long-term trend of declining market share for the official listing portal of the National Association of Realtors. lost ...