Trigger gratitude from clients, not just recall

Service offers innovative way to stay top of mind

NEW YORK — Many agents are diligent about checking in with former clients. They’re well aware that pinging buyers and sellers they’ve worked with keeps them top of mind, making it likelier that their former clients will pass them leads.

But with the glut of emails that clog many people’s inboxes on a daily basis, it’s easy for agents’ “How you doing?” notes to slip through the cracks. Zach Pritchard, who works in business development at address-changing system Updater, says there’s a way to change that.