Zillow, Pulsenomics launching massive survey to track consumer real estate sentiment

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In a move that could further cement Zillow's status as an authority in real estate analysis, the search portal is partnering with research and consulting firm Pulsenomics LLC to publish survey-based consumer confidence indices the companies say will offer insights into attitudes that drive home prices and sales at the national and local market level. The Zillow Housing Confidence Indices, to be published twice a year beginning March 13, will be based on telephone interviews with more than 10,000 consumers nationwide. Results will be tallied not only for the U.S. as a whole, but broken down for 20 local metropolitan areas, gauging consumer sentiment and expectations for the future performance of real estate and rental markets. By comparison, the Fannie Mae National Housing Survey, which gauges consumer housing sentiment at the national level, polls 1,000 consumers. The ZHCIs were developed by Pulsenomics, with Robert Shiller and Karl Case -- the fathers of the widely followed S...