There’s plenty of data out there — find the data you already have, and don’t try to reinvent the wheel, says Cary Sylvester, vice president of technology innovation and communications for Keller Williams Realty International. Use Google Analytics to set goals for yourself and optimize your website, setting intelligence alerts to receive automatic notifications of developments you should know about, good or bad. Find out who’s talking about you on social and where, and how those people are coming to your site and whether they are converting. The whole goal of big data is to make great decisions, Sylvester says.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top