Real estate brokers and agents are well acquainted with the concept of reputation management — making sure that online conversations about the services they provide are presented fairly and in the best possible light. For real estate professionals who work international clients — or who want to land more business from overseas — there are a few additional considerations, says Eleonore Rojas, principal product manager and vice president, partnerships and product integration for operator Move Inc.

If you have reviews and recommendations in foreign languages, make sure they’re widely distributed throughout social media outlets. Because they’ve been widely adopted just about everywhere but China, Facebook and LinkedIn are still the most efficient tools for international reputation management. Remember that the interests of global buyers tend cluster in regions because of factors like ease of access and work. But sometimes interest in cities like Detroit will surge because of factors like distressed properties, and have a domino effect on investors.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription