, a website for homeowners from the National Association of Realtors, has won a social media advertising competition for developing “educational and share-worthy” infographics for the website’s Facebook page.

The 2014 Internet Advertising Competition (IAC) is put on by the Web Marketing Association, which chooses recipients based on creativity, innovation, impact, design, copywriting, use of the medium and memorability, NAR said.

Both HouseLogic and the ad agency that created the infographics, Meredith Xcelerated Marketing, won the “Best Real Estate Social Media Campaign” award, one of the IAC’s “Best in Industry” awards.

“HouseLogic, the National Association of Realtors’ (NAR) consumer-facing web resource aims to arm homeowners with the information and education necessary to maintain and grow the value of their home,” the Web Marketing Association said in a statement.

“To emphasize and grow this mission within social, the MXM team regularly develops image macros for the HouseLogic Facebook community that are educational and share-worthy, while also sparking conversations among homeowners within the community.

“These images are then repurposed on and receive significant pick-up across additional social networks organically, such as Pinterest.”

Screen shot of an infographic on HouseLogic's Facebook page

Screen shot of an infographic on HouseLogic’s Facebook page

In a statement, Pamela Geurds Kabati, NAR senior vice president of communications, said the trade group is constantly looking for new and creative ways to interact with homeowners across all media platforms.

“NAR launched HouseLogic to connect online with homeowners, and we always knew that its success depended on our ability to engage with consumers through social media. This award proves we’ve done it well,” she said. operator Move Inc. plans to build home improvement tools into that website, giving consumers the ability to see what a home would look like if they remodeled the kitchen, or see a property’s home improvement history, including the contractors who worked on a home.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription