Marketing

HouseLogic infographics deemed ‘best real estate social media campaign’

Web Marketing Association says home improvement advice shared on Facebook, Pinterest

HouseLogic.com, a website for homeowners from the National Association of Realtors, has won a social media advertising competition for developing "educational and share-worthy" infographics for the website's Facebook page. The 2014 Internet Advertising Competition (IAC) is put on by the Web Marketing Association, which chooses recipients based on creativity, innovation, impact, design, copywriting, use of the medium and memorability, NAR said. Both HouseLogic and the ad agency that created the infographics, Meredith Xcelerated Marketing, won the "Best Real Estate Social Media Campaign" award, one of the IAC's "Best in Industry" awards. "HouseLogic, the National Association of Realtors' (NAR) consumer-facing web resource aims to arm homeowners with the information and education necessary to maintain and grow the value of their home," the Web Marketing Association said in a statement. "To emphasize and grow this mission within social, the MXM team regularly develops image mac...