Marketing

Real estate brokerage dangles tub of tacos as Facebook bait

Referred Realty Group grows followers by raffling off 100 tacos to 1 fan

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This post explores a marketing tactic tweeted by the winner of Inman News' latest #madREskillz contest. Tweet an innovative marketing tactic on Thursday and tag it with #madREskillz for a chance to become our next winner.  It’s a question that agents and brokerages across the country ask themselves every day: "How do I get people to like my Facebook page?" Promotions offering cash prizes are one approach. Dream Town Realty, for example, handed out $7,000 to winners of a photo contest it held. Agents who sign up for N-Play's Dream Sweeps automatically host monthly $1,000 raffles. Referred Realty Group -- winner of Inman News' latest #madREskillz contest -- took a quirkier approach. Instead of offering greenbacks, it dangled a tub of tacos. The brokerage, a five-person shop based in The Woodlands, Texas, launched the promotion in January, when its fledgling Facebook page seemed stuck at about 30 likes, said Vanessa Meyer, a marketing consultant for Referred Realty Group. ...