As the co-founder and CEO of VScreen, Stephen Schweickart has insights into how real estate companies are using video and what generates the best return on investment.

“People are focusing on what gets results,” and community videos are the most popular spots produced by or for real estate companies, Schweickart says, followed by listing videos and educational videos that can be used for drip marketing campaigns.

Whether you have a big budget to hire a reputable company, find a videographer on Craigslist or use an automated website to generate videos on the cheap, “you need to put video up on YouTube” to improve your visibility in Google searches.

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