MLS & Associations

NAR pushes for MLSs to highlight ‘green’ home features

Special data fields could help buyers quickly find energy-efficient properties

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For real estate agents, showing off for-sale homes' "green" features could be a boon to their business, but the tool that nearly all use -- the multiple listing service -- often does not have a way to do so. The National Association of Realtors today released a new "Green MLS Implementation Guide" designed to help MLSs promote energy-efficient and environmentally friendly homes by implementing designated "green" data entry fields. The proposed fields include verified certifications such as LEED (Leadership in Energy and Environmental Design) for Homes and Home Energy Rating System (HERS), and features not verified by a third party such as solar panels or Energy Star appliances. NAR's 2013 Profile of Home Buyers and Sellers found that 36 percent of buyers considered heating and cooling costs "very important" to their purchase, and 49 percent considered such costs "somewhat important." More than two-thirds considered energy-efficient appliances and energy-efficient lighting ver...