Video marketing provider RealBiz Media Group Inc. has acquired ReachFactor Inc., a social media marketing platform for real estate agents, RealBiz announced today.

The acquisition gives RealBiz access to the 250,000 agents who have subscribed to ReachFactor’s marketing newsletter, offering the firm opportunity to advertise its services “directly to highly engaged real estate agents.” RealBiz plans to integrate ReachFactor’s marketing tools into its own suite of products.

RealBiz said the ReachFactor management team will take senior roles at RealBiz, and that ReachFactor co-founder Arun Srinivasan will take a seat on the company’s board of directors.

“We’re excited to combine our products and resources with RealBiz’s video marketing technologies to create one of the industry’s most comprehensive and affordable marketing solutions for real estate agents,” ReachFactor co-founder and CEO Suresh Srinivasan said in a statement.

The acquisition comes a few months after RealBiz’s video-centric listing site and agent directory,, debuted an agent-focused video product that offers agents access to its automatic video creation tool and a video-based profile on the site.


Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription