Marketing

Coldwell Banker betting BuzzFeed users will share its ads

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To help generate brand awareness with BuzzFeed's 130 million readers, Coldwell Banker Real Estate will advertise on the social news and entertainment website using shareable "custom content" highlighting the sentimental nature of homeownership. Perhaps best known for its GIF-loaded posts on lighthearted topics particularly appealing to millennials, BuzzFeed will feature several posts laden with Coldwell Banker content starting today and running through August. Some titles of the upcoming BuzzFeed posts featuring Coldwell Banker content are: 15 Things That Happen When Your Parents Sell Your Childhood Home 25 Homes That'll Make You Feel Like You're In A Fairy Tale 74 Thoughts Everyone Has When Buying Their First Home “Because real estate transactions are not traditionally frequent, there is inherent difficulty to maintain brand loyalty compared to other industries," said Sean Blankenship, senior vice president of marketing for Coldwell Banker Real Estate, in a stateme...