Realogy franchisor ERA Real Estate this week will begin deploying a new logo the company says represents a “comprehensive brand revitalization” reflecting moves made over the last five years to fuel growth and position ERA Real Estate for the future.

With about 31,000 brokers and sales associates working out of more than 2,300 independently owned offices in the U.S. and 34 countries and territories, ERA Real Estate is the third-largest Realogy Holdings Corp. franchise brand by number of offices, behind Century 21 and Coldwell Banker.

In conjunction with the official rollout of the new logo, which was unveiled to brokers and agents in March, ERA Real Estate is launching a national consumer and trade advertising campaign.

“We have been looking forward to sharing the visual aspect of this rebranding with the public since announcing it to our brokers and agents earlier this year so that we can convey the brand’s positive momentum,” said Chris Trick, senior vice president of marketing and product development for ERA Real Estate, in a statement. “Using a thorough, collaborative process throughout the course of the reimage was key to our success, and we believe the new logo is one that brokers and consumers alike will be proud to display — not just as a physical sign, but as a sign of change.”

ERA Real Estate President and CEO Charlie Young will discuss the topic of brand relevance Thursday at the Real Estate Connect conference in San Francisco on a panel that will also include Century 21 Chief Marketing Officer Bev Thorne, Hilton & Hyland Executive Vice President Gary Gold, and McGuire Real Estate President and CEO Charles Moore.

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