Tech-challenged agents are an endangered species

You can't force agents to adapt, but natural selection will have its way

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SAN FRANCISCO -- Real estate is brimming with tools that can help agents drum up leads, streamline transactions and generally make their lives easier, but many agents just don't use them. Should brokers force them to? No, says Valerie Garcia, senior technology coach at Re/Max Ontario-Atlantic. If some coaching doesn't do the trick, let natural selection have its way, she said, speaking on a panel about how to drive tech adoption at Real Estate Connect. "We have to stop having the conversation of how to get people to adopt, and we need to start having the conversation of how do we just let those people that don't fall behind," Garcia said. Brokers should expect people to get on the metaphorical tech bus or get off, she said. "We have to get to the point where tech adoption needs to be part of our industry," she said. "If you're not using a cellphone, if you're not walking around with a computer in your pants ... you shouldn't be in the business." Redfin feels the sam...