Marketing

Print ad standbys The Real Estate Book, Homes & Land now under same owner

Lion Equity Partners: Print advertising remains 'a very strong business model'

A private investment firm that purchased the publisher of The Real Estate Book in 2012 has acquired another venerable real estate marketing brand, Homes & Land, saying local print advertising remains "a very strong business model." Both The Real Estate Book and Homes & Land publish local real estate magazines in hundreds of markets across North America, power consumer-facing listing portals, and offer mobile, social and direct mail marketing tools for real estate professionals, Lion Equity Partners said in a press release. Lion Equity subsidiary Real Estate Media Holdings LLC bought Homes & Land along with Estates & Homes, Rental Guide and Home Guide from Endurance Business Media Inc. for an undisclosed amount. Lion Equity acquired NewPoint Media Group -- the publisher of The Real Estate Book, New Home Finder, Senior Living Choices, Mature Living Choices, and other publications -- in June 2012. “Real estate marketing and, specifically, locally distributed...