Fliers may disappear into the void, but a coconut in the mail is hard to ignore

Real estate marketing firm says dream up a strategy that's unique to you

Once upon a time, a real estate agent discovered a coconut at his door. “What a pleasant surprise,” thought the agent. “The next time I have a crippling hangover, maybe this will help.”

But when the agent cracked the coconut open after a night of merrymaking, he felt wronged: There was no coconut water inside.