Marketing

Coconut mailers vs. home evaluation videos

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Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Voting closes at 8 a.m. Pacific time Friday, Aug. 8.  1. Lyra, a real estate marketing firm out of Del Mar, California, mails coconuts to potential clients. 2. Bill Kerbox, an agent with Westside Estate Agency in Beverly Hills and Malibu, California, generates leads by using targeted Facebook and print ads to drive traffic to a home evaluation video player.   ...