Zephyr, a San Francisco real estate brokerage, found a crafty way to milk mobile for leads

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San Francisco-based brokerage Zephyr may have found a crafty way to tap mobile for leads. Listing search apps are a dime a dozen these days, so brokers can find it challenging to generate new business off their branded mobile products. But Zephyr may be able to hop that hurdle by nestling itself into a bundle of neighborhood information apps.