Zephyr, a San Francisco real estate brokerage, found a crafty way to milk mobile for leads

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Screen shot showing Neighbrhds app for Pacific Heights in San Francisco. San Francisco-based brokerage Zephyr may have found a crafty way to tap mobile for leads. Listing search apps are a dime a dozen these days, so brokers can find it challenging to generate new business off their branded mobile products. But Zephyr may be able to hop that hurdle by nestling itself into a bundle of neighborhood information apps. In partnership with Zephyr, real estate app developer Urban Living Marketing has rolled out 20 apps, each of which delivers local color and information for the San Francisco neighborhood that it’s named after, along with local listings provided by Zephyr. The apps are part of Urban Living Marketing’s line of “Neighbrhds" apps, which also cover communities in Los Angeles and Las Vegas. "We immediately recognized the value of Neighbrhd's apps and partnering with them was a natural fit for us,” said Melody Foster, director of marketing and web ...