Zephyr, a San Francisco real estate brokerage, found a crafty way to milk mobile for leads

Community information apps will feed leads to San Francisco brokerage

San Francisco-based brokerage Zephyr may have found a crafty way to tap mobile for leads. Listing search apps are a dime a dozen these days, so brokers can find it challenging to generate new business off their branded mobile products. But Zephyr may be able to hop that hurdle by nestling itself into a bundle of neighborhood information apps.