5 steps to gear up for the fall selling season

Huge opportunity for Realtor websites coming Oct. 23

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

The kids are back to school and the fall selling season is upon us. What can you do to take advantage of this great time of year before winter sends seasonal chills through the real estate market? The old adage, “Make hay while the sun shines,” may have special significance if our upcoming winter is anything like the one we had this year. Here are five useful strategies that will keep your business humming throughout the fall and well into 2015. 1. Mark Oct. 23 on your calendar On Oct. 23, the National Association of Realtors will be taking sign-ups that will allow you to use a .Realtor extension as opposed to a .com or .net extension for your personal website. While you will definitely want to grab “your name.Realtor,” the NAR video indicates that you can purchase more than one domain. This is a HUGE opportunity to tie up additional domains that incorporate a ZIP code (see the rules for choosing domain names). The ZIP code domains have extraordinary potential since m...