Real estate lead-gen tool and customer relationship management platform provider BoomTown has raised $20.1 million it says it will use to accelerate its innovation and growth.

“We will put this capital to work to fuel innovation, invest in our customers, and continue building an enduring business in an industry that we are very passionate about,” said Grier Allen, CEO and president of BoomTown, in a statement.

The round was led by Adams Street Partners and Susquehanna Growth Equity.

“BoomTown has created an amazing company and is poised to build on this foundation of innovation and customer service,” said Jeffrey Diehl from Adams Street Partners.

BoomTown gained the ability to receive leads from Zillow in February by joining the portal’s “Tech Connect” program and began providing digital marketing and CRM tools to large brokerage Carrington Real Estate Services in May.

With the funding round, the 8-year-old, Charleston, South Carolina-based firm joins the ranks of other real estate startups that have announced an influx of investment cash this year.

In July, real estate brokerage and tech platform Urban Compass announced a $40 million round. Updater, an app that helps users update their address upon moving, announced an $8 million round in April, and rental marketplace Zumper raised $6.5 million in March.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription