Setting up a website that hosts listing search, captures leads and publishes blog posts can be challenging.

But the real estate website provider Placester says it’s turned the process into a cakewalk.

Placester, which provides website solutions to real estate agents, brokers and listing sites, has made it possible for agents to launch websites in just five minutes, a process that used to take a minimum of three hours, according to CEO Matt Barba.

The company’s revamp of its setup process is a response to agent feedback that Barba said revealed two big problems with agent websites: They offer too many design choices, and they take too long to set up.

Screenshot showing sample Placester agent website.

Screen shot showing sample Placester agent website.


Placester’s website solution, which costs $45 a month, features responsive, customizable designs, Internet data exchange (IDX) and social media integration, blogging capability, phone and email support, and lead capture functionality.

The company has also overhauled the back-end dashboard for its agent sites, offering a new interface featuring drop-down navigation and slide-out menus that let agents manage settings and perform maintenance tasks without loading a new page.

The redesign follows the company’s debut of a white-label solution that offers local media companies free-text search and a native advertising system geared towards real estate.

Backed by leading investors including Romuls Capital and Techstars, Placester has raised $8.9 million in total funding to date.

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