You probably don’t need me to tell you that mobile is important. According to the National Association of Realtors, 93 percent of Realtors use their smartphones to conduct business — and they spend a median 44 percent of their time working on the go.
San Francisco-based brokerage Zephyr may have found a crafty way to tap mobile for leads. Listing search apps are a dime a dozen these days, so brokers can find it challenging to generate new business off their branded mobile products. But Zephyr may be able to hop that hurdle by nestling itself into a bundle of neighborhood information apps.