Technology

Trulia offers brokers chance to win $5,000 if they turn on direct listings feed

Agents can also enter by submitting their broker of record's email address

Now that it has agreements to receive listings directly from more than 100 multiple listing services, Trulia says it's working on getting more brokers to opt in to those feeds. Trulia will enter brokers who authorize their MLS to send their listings directly to the site in a "Get Fresh with Trulia" sweepstakes, which will award one $5,000 cash prize in a Dec. 17 drawing. Agents can also enter the drawing by submitting their broker of record's email address. Like Zillow, Trulia gets listings from a variety of sources, including brokers, agents, franchisors and syndicators, which can complicate the task of providing timely and comprehensive listing data. Trulia says a direct MLS feed provides listings from the authoritative source and increases the frequency of updates to as often as every eight minutes. Direct feeds help Trulia reduce its reliance on syndication platform ListHub, which is owned by realtor.com operator Move Inc., a competitor. If Trulia doesn't have an...