Zurple is now making its lead conversion platform available to agents for $49 a month as a stand-alone software package, without requiring that they buy leads from the company.

The new offering, “Conversations by Zurple,” integrates with Zillow and Trulia to handle leads from the portals, and includes intelligent lead management and incubation capabilities that automate the process of responding to initial client inquiries and “nurturing” leads over time.

The platform is designed to send out personalized automated messages to all new prospects within five minutes that a lead enters the system, and follow up with personalized messages that include relevant real estate data like price changes and insights into local market conditions tailored to clients’ interests.

“We understand that every agent has a different marketing plan and a different budget,” Robert Schulte, CEO of Zurple, said in a statement announcing the launch of Conversations by Zurple. “With the introduction of an affordable solution for Zillow and Trulia customers, Zurple can provide cutting-edge, effective lead management solutions to more agents than ever before.”

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription