Marketing

Property search site launches with focus on modern homes

DwellHomes.com listings must have outstanding architectural, design features

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The publisher of Dwell Magazine has partnered with a Los Angeles real estate firm to launch a property search website, Dwell Homes, that caters to buyers with a taste for modern architecture and design.

DwellHomes.com is powered by Live International Real Estate LLC, a Los Angeles-based real estate firm and marketing agency specializing in modern-home sales around the globe.

Dwell Media LLC and Live International launched Dwell Homes this month. The first listings on the site, at least 50 so far in California, were live Nov. 8. The companies are inviting prospective partner agents and homeowners to submit properties for review, and more listings are expected to become available in all 50 states as soon as January, Dwell Homes said.

All homes submitted to Dwell Homes are curated by a design team to ensure they meet the brand’s standards of modern layout and look.

“A Dwell home is one that stands out in its architectural significance, authentic use of materials, and specific interior features,” Dwell Media President and CEO Michela O’Connor Abrams said in a statement.

The site’s backers say a website targeting a specific audience of buyers is a first. Considering nearly all buyers are shopping online, the need for specialization was apparent, they said.

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Standards are strict. Dwell Homes is not only looking for modern homes that flow from one room to another, but scrutinizing finishing touches such as doors, cabinets, surfaces and countertops.

Brokers and listing agents who want to market homes on DwellHomes.com must first submit them for review. The same team that curates content for Dwell Magazine will consider each home’s architectural significance, authentic use of materials, and specific interior features.

If the home qualifies, Dwell Homes will send the prospective partner agent or homeowner a documentation to begin the partnership process and list their properties for sale on Dwell Homes.

The site is one leg of the Dwell Media and real estate brand founded in 2000 that includes a design team and store, Dwell Magazine and dwell.com. Dwell Magazine has positioned itself as an enemy of the fruit bowl ideal of perfection, and an advocate of good design that’s “an integral part of real life.”