RealSatisfied, the agent review platform that automatically sends customer satisfaction surveys to homebuyers and sellers after a deal closes and makes that information available to brokers, has signed up Los Angeles-based Dilbeck Real Estate.
Starting this month, all clients of Dilbeck Real Estate will get a survey from RealSatisfied when they buy or sell a home. Managers at the 600-agent brokerage have access to a dashboard where they can analyze survey results and drill down on responses for specific agents and clients.
The ability to use RealSatisfied with Dilbeck Real Estate’s existing platforms like Tribus, which powers its websites, and Lone Wolf, which powers its accounting system, was a key factor in the firm’s decision to sign up with the service, said Dilbeck CFO Lynn Kornmann in a statement.
When survey results indicate that a client was satisfied with the service they received, RealSatisfied asks them to write a recommendation on the agent’s behalf. Agents can share those testimonials on Facebook, Twitter and realtor.com, as well as their own websites. They can also have their own RealSatisfied profile pages with customer ratings and testimonials.
Screen shot of a sample back-end RealSatisfied agent profile.
Testimonials are one way RealSatisfied differs from other ratings and reviews platforms that are gaining steam in the real estate industry.
The ratings and reviews associated with Zillow agent profiles, for example, represent unfiltered takes from consumers on agent performance. In early November, Zillow announced the release of an application programming interface (API) that will allow brokers, agents and multiple listing services to pull and display agent ratings, reviews and comments on their sites.
But testimonials are not necessarily the main draw for some RealSatisfied customers.
In January, when RealSatisfied signed up Realogy franchisor Better Homes and Gardens Real Estate, the brand’s vice president of platform development Amy Chorew told Inman that the firm’s interest in the platform centered on getting a clear and accurate picture of the brand’s strength.