Roland Ligtenberg: ‘Freedom is the true motivator’

HouseCall co-founder talks travel, technology and the company's biggest victory since launching

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Roland Ligtenberg is the VP of growth and business development at HouseCall; he promoted HouseCall by dressing as Buddy, a character played by Will Farrell in the movie "Elf," and delivering Christmas trees. Describe what you do in one sentence: I'm constantly looking for new scalable ways to get HouseCall into the hands of home service professionals and homeowners. Age: 31 Degree, school (if applicable): Economics, University of California, San Diego Location: San Diego/San Francisco, California Social media: Facebook, Twitter, LinkedIn What's your favorite activity outside of work and why? I love to travel and make sure to find time every year to get out of the country. I think it's easy to get caught up in normal day-to-day life, and traveling and experiencing new cultures really helps put things into perspective. What's your favorite classic piece of literature and why? "Atlas Shrugged" by Ayn Rand; it's a classic piece that illustrates the beauty a...