MLS & Associations

MLSs integrate agent review service

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More than 47,000 real estate professionals now have access to a platform that will send customer satisfaction surveys to buyers and sellers at the close of every transaction straight from the multiple listing service. Boston area-based MLS Property Information Network Inc. (MLS PIN) and West Palm Beach, Florida-based BeachesMLS have directly integrated agent review platform RealSatisfied into their MLS interfaces. Members of each MLS will be able to use the "Lite" version of RealSatisfied free of charge and upgrade to the "Pro" version at a 20 percent discount. Jeff Turner "The main benefit, besides the price reduction, that the MLS/association brings to the table is the ability to trigger a reminder to send an invitation to take a survey based on an integration with a feed," said RealSatisfied President Jeff Turner. "This is a major factor in the success of customer satisfaction programs. We have found that agents, left on their own, are very transaction-focused and will...