Technology

How to build a high-growth company

Porch's Joanna Lord: Invest in infrastructure software, proprietary data

NEW YORK -- High-growth companies may seem like anomalies born of luck, but the reality is that they follow distinct practices that any business can put into place. That's according to Joanna Lord, vice president of marketing at 2-year-old real estate startup Porch and a keynote speaker today at Real Estate Connect. Porch just raised $65 million it plans to use toward further growth, including a national rollout of "Porch Booking," a service that lets users of the Porch mobile app hire home improvement professionals at prenegotiated prices. In the past 16 months, Porch users have uploaded over 130 million projects, and over 3 million professionals and over 700,00 homeowners have joined the site, Lord said. In order to build growth fast, companies should focus on four factors, she said: 1. Create a rally point. Most companies call this "culture," or a "mission statement." A lot of companies associated with growth have mission statements, she said -- think Facebook's "...