Scott Strevell: ‘Local content produces our best results’

Blogging about local retirement community has been referral gold mine

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Age: 53 Years in real estate: 32 Job title: Broker associateĀ at KC Homes 365 Team with Berkshire Hathaway HomeServices Kansas City Realty Location: Kansas City, specializing in Johnson County, Kansas Hours per week spent on social media: Less than one hour per day, but working on increasing our presence on the channels in 2015. Social media accounts: Facebook, Twitter, LinkedIn, Pinterest, Google Plus Target demographic: Depends on which account. We're looking to connect with future buyers (millennials) and sellers in the Johnson County area. Average number of posts per day: Currently two to three times a week, but we're working on finding enough quality content to post daily. Strevell's smartphone screen   Which social channels do you work more? Our business Facebook page. How many friends, likes, and so on do you have? We have 258 likes on our Facebook page and 374 Twitter followers. Does that number matter to you? We would like t...