I’ve written before about why consumers trust Zillow more than real estate agents. In that article, I stated that Zillow isn’t the pushy salesperson that many real estate agents are — and that’s what’s given our profession a bad name.

Last week, I visited the Raise The Bar In Real Estate Facebook group and found the post below. (Names and photos have been removed for privacy reasons, but the group is public, so it wouldn’t be hard to find this thread.)


I would like to preface this by clearly stating that I have the utmost respect for this group, and the administrators of the group are people I admire. The original poster clarified that this was being posted as a “conversation starter” about how to raise the bar stemming from comments made in another post. The fact that someone may need to ask this question in the first place was a bit striking, especially given the name of the group. What was even more striking, though, were some of the comments.

DoorKnock2 DoorKnock3 DoorKnock4 DoorKnock5 doorknock6

Thankfully, these comments were the minority, accounting for only a few of the 88 comments on that thread. Most of the comments said, in essence: Keep walking, don’t knock on the door, and “raise the bar” by following the clearly posted requests of the homeowner. Many commenters made superb points.

DoorKnock7 Doorknock9DoorKnock8

And someone sees this issue very much like I do:


If you are tired of real estate agents being disrespected, undervalued and underappreciated, then an effort needs to be made to bring some actual ethics and civility into our profession. If you don’t want to be thought of as a slimy used car salesperson, then don’t act like one — and call out those who do.

Brian Rayl is a Dallas real estate agent with Keller Williams and the co-founder of Home Value Leads, where he teaches agents how to generate real estate seller leads quickly and cost-effectively.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription