Mortgage giant Citi steps up marketing on Zillow, StreetEasy

Lender offering on-time closing guarantee, customized 'relationship' pricing

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Citi, one of the nation's largest mortgage lenders, has signed a marketing deal with Zillow in an effort to reach prospective borrowers on the highly trafficked real estate portal. The deal will boost Citi's presence on Zillow; Zillow Mortgages, the site's mortgage marketplace; and StreetEasy, a listing portal owned by Zillow that covers the New York City area. Citi has a consumer mortgage lending portfolio of $101 billion in North America and services an additional $229 billion in mortgages. As part of the agreement, Citi has increased its mortgage advertising on StreetEasy, including multiple ad placements, content sponsorship, and visibility for approved pre-certified buildings; and will also "amplif(y)" its brand through advertising on Zillow's website and mobile apps, the companies said. Citi will offer an on-time closing guarantee and customized "relationship pricing" via Zillow's sites. Zillow and Citi declined to provide further details about the deal, saying th...