MLS & Associations

Broker portal project shooting for national prominence out of the gate

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A group of multiple listing services, franchisors and brokers has raised most of the seed money it needs to begin to build the first national MLS consumer-facing listing portal, according to a new website for the project launched this week. The initiative, tentatively dubbed the "National Broker Portal Project," began a campaign to raise $250,000 in startup capital last month. "We established a lofty goal of attracting 50 firms (either MLSs or brokers) to contribute $5,000 toward the effort of exploring the idea in further detail," wrote the project's facilitator, Victor Lund, of the real estate consulting firm WAV Group, on the new site. "Although we have been on the mission for just a month, we are already well beyond center field on our way to the goal line." Lund has said there is “widespread support” for the project from franchise organizations, brokerage network The Realty Alliance, independent brokerage network Leading Real Estate Companies of the World (LeadingRE)...