San Francisco-based Pacific Union has unveiled a “mobile-first” website and set of mobile applications that it says will provide richer content, including updated information about “micro-markets” throughout the San Francisco Bay Area.

A continuation of the brokerages’ efforts to use technology to better serve and attract clients, Pacific Union says the new website’s focus on mobile gives the broker a leg up over the competition in a world where mobile is eclipsing desktop as the most popular digital experience.

“We know that our tech-savvy clients are migrating from searching for real estate on their desktop computers, to tablets, and now to their smartphones,” said Pacific Union CEO Mark A. McLaughlin in a statement.

“With this new website designed for mobile, our clients have deeper, current information about listings and neighborhoods whenever they want it.”

In an email to colleagues announcing the website’s imminent launch, McLaughlin said that nearly 40 percent of traffic to pacificunion.com is from mobile devices, and that he expects that number to exceed 50 percent by the year’s end.

He added that the broker would roll out a “significant regional and national advertising campaign” to support the launch of the revamped website, and advised Pacific Union real estate agents to complete the “configuration of your personal site.”

“Grounded in user research,” the new website was developed with teams from 1000watt, Boston Logic and Epsilon, according to Pacific Union.

Pacific Union prides itself on taking an innovative approach to real estate. The broker says its “Digital Listing Presentation” became the first in the industry to allow real estate professionals to present listings to clients on tablets and smart TVs.

Pacific Union has also devised a number of strategies to target high-flying Chinese nationals, including providing concierge services, surfacing its listings on Chinese-language websites and networking at events for the country’s silver spooners.

Email Teke Wiggin.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Hear from Realogy, Pacaso, SERHANT., Spotify, Redfin, Douglas Elliman, and 100+ more leaders at ICNY.Register now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription